Users will soon have a new feature that enables them to reduce the amount of AI-made videos appearing in their feeds. This move comes as the service disclosed that it presently contains over 1 billion AI-generated clips.
Trial and Implementation
The update is being tested over the following weeks before a widespread release. This shift aligns with a increase in AI-generated material, driven by new content generation software.
AI Proliferation Online
Recent reports that approximately one in 10 of the quickest rising video streams on another major platform only show clips produced artificially. A significant portion of this output is classified as “AI slop”, a phrase for substandard, factory-style content that is often absurd or dreamlike.
“We know from our community that numerous viewers enjoy content made with AI tools, from AI artwork to educational videos, and we want to give people the power to see more or less of that, based on their own likes,” stated a company executive.
Volume and Proportions
TikTok shared that there are currently over a billion videos on its service tagged as AI-generated. In total, in excess of 100 million media items are submitted to the app daily, making AI-generated material a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the volume of artificial media they see by accessing the “manage topic” option in the application and choosing “AI-generated content”. Further subjects that can already be modified under the tool cover current affairs, fashion, cosmetics, and dance.
AI Disclosure Rules
TikTok’s rules require users to identify “realistic” AI-made content, and it prohibits dangerous AI impersonations of public figures or emergencies. Any believable artificial content that is unmarked can be taken down under its terms of service.
In addition, the service will from now on apply an “AI-made” watermark to content produced via its own AI tools, or detected by an industry-wide initiative for spotting content made by AI. This measure is intended to deter users from seeking to evade the disclosure requirement.
Responsible AI Funding
TikTok is furthermore establishing a $2m awareness program for specialists and institutions to produce learning resources about responsible artificial intelligence. This project will benefit educational bodies dedicated to teaching coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, amid controversy over plans to cut jobs for numerous safety staff in the UK. It is planning to reduce 439 jobs in its content moderation department in London, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.
A company official stated that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content prior to it has to be seen by humans. The platform stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to the use of its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we additionally believe it’s very important to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is proving valuable work at speed.”
